How to learn about 301 redirects in a few hours

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or …

more ...


How can I optimise rankbrain across a Website?

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. If your startup isn't optimized for search, chances are your customers will end up finding your competitors instead. The purpose of a short url …

more ...

Let's follow bounce rates best practise

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Once you've selected target keywords, you need to create content around them. Use …

more ...

Tactics around trust rank

Why is it Important to Remove Toxic Backlinks? It has, and still does offer a mobile compliance test to let you know exactly how your site stacks up for mobile devices-even letting you know if there are specific pages of your site that aren't functional. Undergoing cataract surgery is a …

more ...


The tightening up of indexing

The reason is they have a ton of "branded search". Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Keep them off their digital devices with a fun day out organised by things to do in Hull - they'll have a great time …

more ...

Which Search Engines use noindex to determine indexing?

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Now, if you approach another SEO agency, they'll probably tell you much the same thing that …

more ...

Who else wants to be successful with javascript

The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores. The more relevant your website is to the search keywords, the better positioning …

more ...



Design + keywords = Greatness

What types of content did you publish? When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method …

more ...

Online marketing changes quickly when it comes to page rank

SEO is all about ranking high on search indexes, which can't happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump …

more ...

Think about your cluster content

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and …

more ...

Give a thought for keyword density when planning your web strategy

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page's title in the search results. Study keywords - not actual content - of your competitors. Create an original …

more ...

Pay attention to web portals

You might notice that keywords with a high amount of clicks and impressions also cost a lot more. The key aspect of Google's algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Converting traffic is what …

more ...


Review and filter out brand traffic

The best link sources are ones that are regularly active (and somewhat predictable). UberSuggest is a great tool for harnessing this power. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. I could invest in a lovely …

more ...

Follow the best practices outlined herein for landing pages

Google is so big that, at the time of this writing in June 2019, Google is being investigated for anti-trust law violations by The European Commission, Indian authorities, and there are rumors that the U.S. Words simply flow better and easier after practice and discipline. It means that you …

more ...

What everyone ought to know about site submissions

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Consumers normally consider three factors that make up an external search (ability, motivation, costs versus benefits) simultaneously. Over the years I've seen webmasters and …

more ...


The worst advice I've heard about doorway sites

It's almost not a choice; it's a way of thinking. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful …

more ...

Winning marketing tactics for text links

Now, you may either do seo to your website yourself or hire a world wide web marketing company to make it happen in your case. Keep it short. Although Google and others will continue to provide guidelines and tutorials on how to optimize websites, they will never share their proprietary …

more ...

Update your trust rank on a regular basis

Oftentimes, a communications plan for an individual brand emphasizes a single objective. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The …

more ...

Informative details on improving static pages

Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Product-specific, consumer-oriented, and …

more ...

Answered - your burning questions about webmaster tools

An advertisement placed in more than one venue reduces competing ad interference. The search engine views your site as more trustworthy. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural …

more ...

Things you most likely didn't know about 301 redirects

If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return 4xx errors. Key insights regarding how, when, and why products are used emerge from e SEO is a complicated subject with many ins and outs, and it changes …

more ...

Repurpose old forums

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy …

more ...


Apply these secret techniques to assist with doorway sites

It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. While the concept is simple the work to complete a totally white hat seo service is time consuming. Use bullet points: Using a bulleted list is the easiest way to …

more ...

The lazy way to forums

It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of …

more ...

Actionable tips on ROI and Instagram

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. One of those is just getting the right information. Examination …

more ...

Lessons I learned about organic links

If you're an SEO-newbie you'll probably hear lots of new and complicated terms. A "what we can afford" budget sets the marketing allotment after all of the company's other budgets have been established or while determining other budgets. A Google algorithm change was implemented in January 2012, which penalized websites …

more ...

Random musings on forums

When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. For example if you have a title in your content you …

more ...

Things to avoid when dealing with canonical URLs

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. In these instances, you leave it to the search engines to make the decision on which page …

more ...

My thoughts on content

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. Marketing professionals account for many issues as they design social …

more ...

The secret behind trust rank

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. Creating a guest post for a website with no traffic is a waste …

more ...

Improving your marketing ROI won't happen overnight

Many free hosts are available on the Internet. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. The idea is to make every piece of coding and …

more ...

Informative details on improving web portals

Novices might include your friends, neighbors, children, or siblings, unless they have experience creating business sites for a living. Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and …

more ...