If you're an SEO-newbie you'll probably hear lots of new and complicated terms. A "what we can afford" budget sets the marketing allotment after all of the company's other budgets have been established or while determining other budgets. A Google algorithm change was implemented in January 2012, which penalized websites …

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. Creating a guest post for a website with no traffic is a waste …

Yeah, it's true that on some landing/sales pages you don't want to talk your visitor's ears off. Marketers should design social media programs to engage consumers. Testimonials generate greater credibility than self-proclamations. It is important to have backlinks from quality sites, and those backlinks should be contextual.

Are you …

Generating leads becomes the primary goal. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. You can create top tips for pretty much anything. Honestly, I wouldn't suggest moving …

Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web participation. On-site optimization refers to holistic sitewide activities. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Today's content …

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. Google's Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. User-generated content (UGC) sites and communities are …

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can …

You can find terms by entering the URL of a competitor site into the landing page box. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. Believe me, an agreement won't …

Relevance met with analytics instrumentation is the winningest combination. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content …

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Using competitors to establish …

What's even better is that they can be a great way of attracting relevant traffic to your site as well. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Give your website another run-through with Googlebot as your user agent and see if your …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. 301 links are permanent and tell Google that page B …

Absolutely, you can use online guerrilla techniques for B2B marketing. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Imagine all the Web traffic you're missing if you aren't optimizing …

In our experience, 100-200s of milliseconds load time is a solid benchmark. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. When you notice what isn't good on your website, start improving (technical and textual). I'm not talking about keyword stuffing the anchor text …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …