to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. Do they answer a specific type of question? Could storytelling for business be of real value to your business? A Sitefire is …

It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. While the concept is simple the work to complete a totally white hat seo service is time consuming. Use bullet points: Using a bulleted list is the easiest way to …

While effective, blogs that attract followers and encourage active participation become more powerful. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Are there any …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Focused crawlers are limited to a certain area of ??the web and in turn, index it in great detail. Quality and visibility. This is truly the great secret to SEO and content. Make sure you're not …

Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Simple …

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can …

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket …

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Your landing pages play a huge role in your search engine optimisation efforts. The source of a link matters a great deal to how …

Testimonials generate greater credibility than self-proclamations. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut …

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. To keep readers coming back …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. To be a leading part of this new marketing technique, it is necessary to …

The world of search marketing (SEM) has evolved a lot in the years since its outset. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. Although …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The communications objective and stage in the hierarchy of …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. If it does, you will literally be printing money. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. In-house advertising creates several …