An advertisement placed in more than one venue reduces competing ad interference. The search engine views your site as more trustworthy. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural …

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. In these instances, you leave it to the search engines to make the decision on which page …

Many free hosts are available on the Internet. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. The idea is to make every piece of coding and …

Novices might include your friends, neighbors, children, or siblings, unless they have experience creating business sites for a living. Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and …

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. News articles can never …

Another way that having your keywords in the URL helps is when it comes to link building for Google. Search drives an incredible amount of both online and offline economic activity. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them …

It consists of all the information on all the web pages or websites that the search engine was able to browse. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. In the early days of the Internet, domain name selection was fairly easy. Implementing …

Modern SEO, now, kind of has two major areas. The marketing mix - price, product, distribution, and promotions -represents the starting point. Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. But it will not provide you …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. Marketing objectives are paired with key target markets. Your strategy should target the keywords …

In the past, when consumers wanted to know how to use a product, fix a product, or repair it, they would visit the brand's website or contact technical support. To be effective, an SEO strategy should match the message to the appeal and executional framework. Search engines are responsible for …

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Creating custom software makes sense if you cannot find anything to satisfy your business requirements. If a site is using fancier services like Rackspace or Akamai, then they're probably serious …

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. And, then, a little bit of on-page optimization. The marketing team measures the impact of the individual components of a campaign and the various channels that …

Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web participation. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. Link out to case studies related to your topic or make one of your own to …

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Google wants to provide information-rich search results to its users …

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. The simplest of all meta tags, the robots tag, signals the Googlebot …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Although search engines can read text, they can't read an image. That's where "alt …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on …

Which of course results in SEO is dominating the web. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same …