Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? Make sure to budget appropriately. Guerrilla marketing programs obtain instant results using limited resources. There are so many examples of old rocking horse but finding one to purchase is difficult. For example, if you're …

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. One of those is just getting the right information. Examination …

When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. For example if you have a title in your content you …

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. Marketing professionals account for many issues as they design social …

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. This means that searches are now much more focused on the area in general. Does anyone …

You have to schedule daily time into your routine for the SEO attempt. Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented--It means old rules are of less use or outdated. It is necessary to understand and learn these new rules …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. A brand name provides an overall banner. In the earlier days …

There are remedies that a company can take when they encounter bad traffic or other competitor activity. All it takes is for one of the sites to be a source of spam (web, email, etc.) for the whole IP to get banned. Rather than focusing on keyword density, you may …

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary …

One could argue that the deceptive SEO practiced in its early days is long gone. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Immediacy is an important feature of remarketing as …

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Brand equity represents a set of characteristics that are unique to a brand. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal …

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. You would have already searched something on Google - when you look at the first couple of results, do you expect them …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and …

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing quality content is always the key - but you need the attention too.The great thing about producing …

It's no surprise that customers are tired of being sold to, particularly across the internet. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …