The world of search marketing (SEM) has evolved a lot in the years since its outset. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the …

It's no surprise that customers are tired of being sold to, particularly across the internet. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. Although …

Search engine algorithms are continually updated to produce better results. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The communications objective and stage in the hierarchy of …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …

People become most involved when messages feature compelling and interesting content. By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. Long-tail keyword phrases are among the building blocks of an SEO strategy …

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

Which of course results in SEO is dominating the web. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. If it does, you will literally be printing money. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. In-house advertising creates several …