Ridiculous rules about SEM

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on …

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The reason everyone loves plugins

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

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Things to avoid when dealing with sitemaps

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with …

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Things your competitors know about stickiness

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured …

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Types of site changes brought on by canonical URLs

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …

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Understanding indexed pages

People become most involved when messages feature compelling and interesting content. By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. Long-tail keyword phrases are among the building blocks of an SEO strategy …

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What everyone ought to know about Google algorithms

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Who else wants to know the mystery behind text links ?

Which of course results in SEO is dominating the web. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same …

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Your goals for SEO ROI should set specific goals

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. If it does, you will literally be printing money. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. In-house advertising creates several …

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