This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. 301 links are permanent and tell Google that page B …

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing quality content is always the key - but you need the attention too.The great thing about producing …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. To be a leading part of this new marketing technique, it is necessary to …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. So many people overlook it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using …

The good news is that SEO copywriting could represent a huge opportunity for you! Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a …

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. The simplest of all meta tags, the robots tag, signals the Googlebot …

Absolutely, you can use online guerrilla techniques for B2B marketing. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Imagine all the Web traffic you're missing if you aren't optimizing …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. It takes time to create high-quality content. That's why many …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The items could vary. If a blog or web site doesn't use the NoFollow tag, the search engines acknowledge the link; if a …

In our experience, 100-200s of milliseconds load time is a solid benchmark. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. When you notice what isn't good on your website, start improving (technical and textual). I'm not talking about keyword stuffing the anchor text …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Although search engines can read text, they can't read an image. That's where "alt …

The world of search marketing (SEM) has evolved a lot in the years since its outset. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the …

It's no surprise that customers are tired of being sold to, particularly across the internet. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. Although …

Search engine algorithms are continually updated to produce better results. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The communications objective and stage in the hierarchy of …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …

People become most involved when messages feature compelling and interesting content. By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. Long-tail keyword phrases are among the building blocks of an SEO strategy …

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

Which of course results in SEO is dominating the web. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. If it does, you will literally be printing money. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. In-house advertising creates several …