One could argue that the deceptive SEO practiced in its early days is long gone. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Immediacy is an important feature of remarketing as …

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. Powerful brands result from careful planning. Messages consistent with the current concepts in a person's cognitive map …

Relevance met with analytics instrumentation is the winningest combination. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content …

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Brand equity represents a set of characteristics that are unique to a brand. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal …

Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web participation. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. Link out to case studies related to your topic or make one of your own to …

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Your landing pages play a huge role in your search engine optimisation efforts. The source of a link matters a great deal to how …

Testimonials generate greater credibility than self-proclamations. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut …

We'd recommend you start by improving five key website components: The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A strategy on Facebook might not work so well on Twitter. Backlinks help search engine bots discover links to your …

Exclusive online promotion of a Web site is rare. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). SEO is about having the right knowledge, applying proven techniques, experimenting with new ones …

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. You would have already searched something on Google - when you look at the first couple of results, do you expect them …

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Using competitors to establish …

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. To keep readers coming back …

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Google wants to provide information-rich search results to its users …

As a business owner you need to have a plan in place to promote your business and obtain new clients. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. As a rule, from a …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. apart from Google is its interface. Advertising achieves other goals, such as providing information to both consumers and business buyers. When a website wants a …

What's even better is that they can be a great way of attracting relevant traffic to your site as well. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Give your website another run-through with Googlebot as your user agent and see if your …

To the public, Google's SERPs (Search Engine Result Pages) ranking could be summed up as "the higher ranking a website- the better it must be". Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the …

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. 301 links are permanent and tell Google that page B …

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing quality content is always the key - but you need the attention too.The great thing about producing …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. To be a leading part of this new marketing technique, it is necessary to …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. So many people overlook it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using …

The good news is that SEO copywriting could represent a huge opportunity for you! Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a …

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. The simplest of all meta tags, the robots tag, signals the Googlebot …

Absolutely, you can use online guerrilla techniques for B2B marketing. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Imagine all the Web traffic you're missing if you aren't optimizing …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. It takes time to create high-quality content. That's why many …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The items could vary. If a blog or web site doesn't use the NoFollow tag, the search engines acknowledge the link; if a …

In our experience, 100-200s of milliseconds load time is a solid benchmark. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. When you notice what isn't good on your website, start improving (technical and textual). I'm not talking about keyword stuffing the anchor text …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Although search engines can read text, they can't read an image. That's where "alt …

The world of search marketing (SEM) has evolved a lot in the years since its outset. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the …

It's no surprise that customers are tired of being sold to, particularly across the internet. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. Although …

Search engine algorithms are continually updated to produce better results. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The communications objective and stage in the hierarchy of …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …