Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. If your startup isn't optimized for search, chances are your customers will end up finding your competitors instead. The purpose of a short url …

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Now, if you approach another SEO agency, they'll probably tell you much the same thing that …

What types of content did you publish? When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method …

Social listening patterns assist in identifying customer advocates. Again, start by disabling JavaScript before accessing your website. Google holds these types of sites to the highest standard because the stakes are incredibly high when it comes to this type of content. Visually, I prefer handcrafted FH Ayres rocking horse . For …

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Creating custom software makes sense if you cannot find anything to satisfy your business requirements. If a site is using fancier services like Rackspace or Akamai, then they're probably serious …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. Powerful brands result from careful planning. Messages consistent with the current concepts in a person's cognitive map …

Exclusive online promotion of a Web site is rare. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). SEO is about having the right knowledge, applying proven techniques, experimenting with new ones …

What's even better is that they can be a great way of attracting relevant traffic to your site as well. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Give your website another run-through with Googlebot as your user agent and see if your …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …