Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Creating custom software makes sense if you cannot find anything to satisfy your business requirements. If a site is using fancier services like Rackspace or Akamai, then they're probably serious …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. Powerful brands result from careful planning. Messages consistent with the current concepts in a person's cognitive map …

Exclusive online promotion of a Web site is rare. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). SEO is about having the right knowledge, applying proven techniques, experimenting with new ones …

What's even better is that they can be a great way of attracting relevant traffic to your site as well. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Give your website another run-through with Googlebot as your user agent and see if your …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking …