You might notice that keywords with a high amount of clicks and impressions also cost a lot more. The key aspect of Google's algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Converting traffic is what …

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. News articles can never …

Generating leads becomes the primary goal. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. You can create top tips for pretty much anything. Honestly, I wouldn't suggest moving …

There are remedies that a company can take when they encounter bad traffic or other competitor activity. All it takes is for one of the sites to be a source of spam (web, email, etc.) for the whole IP to get banned. Rather than focusing on keyword density, you may …

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. And, then, a little bit of on-page optimization. The marketing team measures the impact of the individual components of a campaign and the various channels that …

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Your landing pages play a huge role in your search engine optimisation efforts. The source of a link matters a great deal to how …

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Using competitors to establish …