Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? Make sure to budget appropriately. Guerrilla marketing programs obtain instant results using limited resources. There are so many examples of old rocking horse but finding one to purchase is difficult. For example, if you're …

It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. While the concept is simple the work to complete a totally white hat seo service is time consuming. Use bullet points: Using a bulleted list is the easiest way to …

It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of …

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. In these instances, you leave it to the search engines to make the decision on which page …

While effective, blogs that attract followers and encourage active participation become more powerful. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Are there any …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. A brand name provides an overall banner. In the earlier days …

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. You would have already searched something on Google - when you look at the first couple of results, do you expect them …

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. To keep readers coming back …

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. The simplest of all meta tags, the robots tag, signals the Googlebot …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The communications objective and stage in the hierarchy of …