Oftentimes, a communications plan for an individual brand emphasizes a single objective. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The …

If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return 4xx errors. Key insights regarding how, when, and why products are used emerge from e SEO is a complicated subject with many ins and outs, and it changes …

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. One of those is just getting the right information. Examination …

Many free hosts are available on the Internet. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. The idea is to make every piece of coding and …

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary …

Testimonials generate greater credibility than self-proclamations. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. 301 links are permanent and tell Google that page B …

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing quality content is always the key - but you need the attention too.The great thing about producing …

The good news is that SEO copywriting could represent a huge opportunity for you! Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. If it does, you will literally be printing money. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. In-house advertising creates several …