When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. For example if you have a title in your content you …

Brands and individuals engage in conversations and interact in several ways. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site …

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. Google's Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. User-generated content (UGC) sites and communities are …

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. It takes time to create high-quality content. That's why many …

In our experience, 100-200s of milliseconds load time is a solid benchmark. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. When you notice what isn't good on your website, start improving (technical and textual). I'm not talking about keyword stuffing the anchor text …