Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy …

Another way that having your keywords in the URL helps is when it comes to link building for Google. Search drives an incredible amount of both online and offline economic activity. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them …

In the past, when consumers wanted to know how to use a product, fix a product, or repair it, they would visit the brand's website or contact technical support. To be effective, an SEO strategy should match the message to the appeal and executional framework. Search engines are responsible for …

You can find terms by entering the URL of a competitor site into the landing page box. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. Although …