Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Product-specific, consumer-oriented, and …

If you're an SEO-newbie you'll probably hear lots of new and complicated terms. A "what we can afford" budget sets the marketing allotment after all of the company's other budgets have been established or while determining other budgets. A Google algorithm change was implemented in January 2012, which penalized websites …

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. You should have some level of knowledge of them and in some …

Absolutely, you can use online guerrilla techniques for B2B marketing. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Imagine all the Web traffic you're missing if you aren't optimizing …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with …

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …